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FPGA's 101 - Amazing New FPGA in Embedded Book

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overview
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An application specific standard product or ASSP is an integrated circuit that implements a specific function that appeals to a wide market. As opposed to ASICs that combine a collection of functions and designed by or for one customer, ASSPs are available as off-the-shelf components. ASSPs are used in all industries, from automotive to communications. Examples of ASSPs are integrated circuits that perform video and/or audio encoding and/or decoding. Source: Wikipedia (http://en.wikipedia.org/wiki/Application_specific_standard_product)

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Application specific standard product @ Wikipedia
An application specific standard product or ASSP is an integrated circuit that implements a specific function that appeals to a wide market. As opposed to ASICs that combine a collection of functions and designed by or for one customer, ASSPs are available as off-the-shelf components. ASSPs are used in all industries, from automotive to communications. Examples of ASSPs are integrated circuits that perform video and/or audio encoding...

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